Screw Deep Work. Do THIS Instead...
Last week I asked you about your 'Deep Work' sessions Entrepreneurs,
As a reminder, Deep Work is the ability to focus without distraction on a cognitively demanding task.
This type of work allows you to produce at your peak level.
It's a powerful skill to master, especially in our increasingly distracted digital age.
But now I'm telling you to SCREW Deep Work because there is a NEW kid in town and it's name is 'Needle Work'.
You see, this past weekend I had one of my private ELITE clients fly into West Palm Beach, FL to have a 1 day intensive with me. (Here's the Instagram Pic)
Why?
Because his business is routinely doing $100,000.00 in PROFIT each month, and he's wondering how to get it to $1M/Month profit (which is something I can help with).
Anyway, we were planning his Q3 action plan to reach his new goal when it dawned on us that Deep Work is NOT enough!
The problem with Deep Work is that if it's not informed with your company strategy, it may not move the needle in your business at all.
Needle Work is an advanced form of Deep Work.
It's about focusing intensely on tasks, but not just any tasks – only those that "move the needle" in your company.
These are tasks that align closely with your company's goals and strategies and have the potential to create significant impact.
Imagine a dashboard full of gauges Entrepreneurs.
Some of those gauges measure factors that, when shifted, can produce monumental changes in your business's performance.
Needle Work is about identifying and then acting upon those pivotal gauges.
It reminds me of Anna and Jack, two business owners with different tech startups:
Anna prides herself on her ability to concentrate.
Every day, she'd shut off all distractions, putting her phone on airplane mode and wearing noise-canceling headphones, diving deep into her coding tasks.
Her work was precise, efficient, and impeccable. She was the epitome of Deep Work.
Jack, on the other hand, was slightly different.
A month in advance, he'd always ask himself,
"What tasks will significantly move our company forward?"
He realized that while the coding was essential, understanding which features the users most desired would have the most significant impact.
So, Jack would divide his Deep Work time between coding and speaking directly with users, collecting feedback, and then focusing deeply on creating features that responded to the users' most pressing needs.
Jack was practicing Needle Work.
Over time, while Anna's work was flawless she just couldn't find the traction with her product and was forced to close.
Jack on the other hand enjoyed a surge in user engagement and the revenue to match.
He wasn't just working deeply; he was working on the right things.
Practicing Needle Work
To implement Needle Work in your daily routine, Entrepreneurs:
Strategic Alignment: Start by revisiting your company's strategy. Identify the core goals and objectives.
Priority Tasks: List down all your tasks and rate them based on how aligned they are with your company's strategic goals.
Block Time: Just as with Deep Work, ensure you have dedicated, uninterrupted time slots for Needle Work tasks.
Iterate and Reflect: At the end of the week, evaluate the tasks you've completed.
Did they move the needle?
Adjust for the next week accordingly.
Remember Entrepreneurs, in the fast-paced world of business, it's not just about working hard; it's about working right.
Needle Work ensures that every drop of your effort counts, pushing your company closer to its grand vision.
Stay healthy, stay focused,
Mark Dhamma, MA
High-Performance Coach to Entrepreneurs
Helping You Make More Money, By Increasing Your Energy, Focus & Productivity, Without The Burnout!
CEO & Founder of Supercharged Entrepreneurs
P.S.
Want help increasing your energy, focus and productivity?
Book a FREE coaching session with me by clicking here.
(Book NOW because from August 25th I won't be taking free coaching calls anymore, my coaching team will)
