Blog
Hey,
Are you guilty of shrinking your business goals to make them seem more achievable?
It's a common trap many entrepreneurs fall into, but it's limiting your true potential.
Today I'm headed to Spokane, WA to Ben Greenfield's Biohacking Compound to spend the weekend with him and fellow optimizing business owners.
During my layover at Denver airport, I had a coaching call with my 1-1 ELITE VIP client, Brian Moncada, CEO of the fast-growing agency AdSpend.com.
Brian's goal is to 3X his revenue to $1 Million a month.
However, today I noticed his language that he and his team had started focusing on a monthly revenue goal of $500k, even though the real target was $1 million.
Sound familiar?
Here's the problem:
When you lower your goal posts, you also lower your thinking, ideas, and actions to match that reduced goal.
If you want to hit $1 million a month, you need to have "$1 million a month" conversations, ideas and plans.
Brian realized he had let himself get distracted from the ultimate objective by shrinking to fit a lesser goal.
The solution?
Unwavering clarity and communication of the $1 million a month target with his entire team.
No ifs, ands, or buts about it.
As the leader, it's your job to hold the high standard and clearly direct where YOUR company is going.
The team should rise up to meet your vision, not the other way around.
You call the shots.
Now, this doesn't mean doing a million things at once or blowing everything up.
It simply means getting laser-focused on the true prize and reverse engineering the path to get there, mapping key milestones along the way.
For example, if the immediate focus is dialing in your front-end offer to lay the groundwork, great.
But you also need to define what comes next to hit the $1 million mark, like bolstering your back-end in Q3, and put those initiatives on the roadmap too.
There's difference in strategy and execution if you're training for a marathon vs. half-marathon.
Your approach is determined by the goal.
A great question I learned from ConvertKit's ($40 million+, SAAS company) founder and CEO, Nathan Barry is...
What would you company look like if it was at a $100 million a year?
This question forces you to think differently, to think BIGGER, which then influences your strategy moving forward.
The bottom line is this:
Don't downgrade your dreams to sidestep temporary obstacles.
Keep your eyes locked on the BIG, hairy, audacious goal and lead your team to rise to the challenge with you.
That's how you get BIG results.
As your high-performance coach, I'm here to keep you accountable to playing big and realizing your full potential.
If you need help gaining clarity, developing your roadmap or communicating your vision, let's talk.
To your $1 million months,
Mark Dhamma, MA
Your High-Performance Coach
Helping You 3X Your Revenue, Without Burnout.
CEO & Founder of Supercharged Entrepreneurs
P.S.
If you're ready to take your business and life to the next level, I invite you to schedule a complimentary strategy session with me.
Together, we'll get clear on your ideal outcomes and create a plan to make them happen faster than you ever thought possible.
Click here to book your session now.
P.P.S
Join my FREE community of Supercharged Entrepreneurs for free resources and courses helping you increase your energy, focus and productivity, so you can grow your business faster without burnout!
Includes live guided meditation, breath work, productivity courses and much more!
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