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Hey Supercharged Entrepreneurs,
You're probably making the same $35,000.00 mistake one of my favorite client just did...
And it's probably costing you a lot more than that year after year.
Here's what happened...
This morning I woke up to a couple of whatsapp messages from one of my Dubai based clients.
THIS client is close to buying his dream penthouse.
He just needs a cash injection to make it happen.
So we crafted a killer new offer, based on his skills, experience, network and the value he can bring to them, to push him over the finish line.
It was obvious to me that he could sell this offer for at least $100,000.00 based on the value it brings to the customer...
And the fact that my client who is selling this offer, is frankly WORLD-CLASS at selling face to face and over the phone.
The result?
He closed a $65,000 deal in record time.
Time to light up the Cubans right?
WRONG.
Because the moment he closed the deal, a sickening realization hit him:
He KNEW he should've charged $100,000.00
The buyer would've agreed to it.
That's a $35,000 mistake.
On a SINGLE sale.
Now, you might be thinking,
"So what? He still made $65K!"
But here's the thing, Entrepreneurs...
That $35K could've been the difference between him getting his dream home in couple of weeks or waiting another 6 months.
And I see entrepreneurs like you making this EXACT same mistake every.
single.
day.
You're leaving serious money on the table, and it's costing you more than you realize.
Let's break this down for you:
The Random Price Trap:
Ever pulled a price out of your ass Entrepreneurs?
Maybe $6,800 for your program? Over 70% of entrepreneurs I've worked with admit to this.
(THIS is a great book on pricing BTW)
The "Good Enough" Mentality:
You're making sales, so why rock the boat, right?
WRONG.
My clients who've overcome this mindset have seen an average revenue increase of 127%.
The Fear of Losing Clients:
"If I charge more, no one will buy!"
Well that depends on the discrepancy between the value and your price AND your sales presentation.
This fear could easily cost you $500K+ annually in lost revenue.
Look, here's the harsh reality Entrepreneurs:
Undercharging isn't just costing you money.
It's KILLING your business.
How?
There's a lower perceived value of your offer. (Studies show a 20% price increase can boost perceived value by up to 50%)
Attracting price-sensitive clients (hello, headaches!)
Less profit to reinvest in growth (or put in your pocket)
Burnout from working harder for less (60% of undercharging entrepreneurs report severe burnout)
But don't worry.
I've got you covered.
Here are 3 quick tips to start charging what your service or product is REALLY worth:
Test, Don't Guess: Gradually increase your prices and track results.
You might be surprised.
Value-Based Pricing: What's the REAL value you're providing?
Ask yourself:
"What would my client pay for a 10X return on investment?"
Price accordingly.
Confidence is Key: If you don't believe in your pricing, neither will your clients. Practice your pitch until it feels natural.
Remember:
Your price is your PROFIT.
It's also a statement of the value you provide.
What are you telling your customers about the value of your product?
If you're earning over $200k a month and ready to stop leaving money on the table, here's what to do next:
Book your FREE 30-minute 'Perfect Pricing Strategy' call
Prepare to 10X your profit without working more hours
But act fast - I only have 5 spots available this week, and they're going quickly.
Remember, every day you wait is another day of lost profit. Book your call now.
To your (properly priced) success,
Mark Dhamma, MA
High Performance Coach to 7 & 8-Figure Entrepreneurs Since 2008.
CEO & Founder of Supercharged Entrepreneurs
BSc Sports Science & Physiology
MA Positive Organizational Psychology
Advanced NLP & Hypnotherapy Specialist.
P.S.
Still feeling unsure about raising your prices?
Remember this: Every time you undercharge, you're not just leaving money on the table.
You're robbing your future self of the resources needed to make an even bigger impact.
Is that a price you're willing to pay?
Book your FREE call now: www.calendly.com/markdhamma/free
Your future $1M/month self will thank you.