The #1 Goal-Setting Mistake That's Sabotaging Your Revenue (Do You Make It?)

The #1 Goal-Setting Mistake That's Sabotaging Your Revenue (Do You Make It?)

June 29, 20247 min read

Did you watch the presidential debate last night Entrepreneurs?

I opted to listen to 'The Real Debate' this morning during my gym session, that was streamed on X, (courtesy of Elon Musk) and included Robert F Kennedy Jr...

The candidate that Trump & Biden DID NOT want to debate with on CNN.

Now, the debate is supposed to help us make an informed decision on who to vote to LEAD the country.

And as we approach the end of another quarter, I need to ask you a serious question:

Are you leading and setting the right goals for your business, or are you unwittingly sabotaging your own success?

You see, after working with hundreds of entrepreneurs over the past 16 years, I've discovered a shocking truth:

The vast majority of business owners either don't have clear goals OR are using a goal-setting system that's doomed to fail.

And the worst part?

They don't even realize it.

They set vague, unrealistic, or misaligned goals that lack clarity, focus, and accountability.

They chase shiny objects and get sidetracked by urgent but unimportant tasks.

And they wonder why they're not seeing the revenue growth and impact they desire.

If this sounds familiar, don't beat yourself up Entrepreneurs.

It's not your fault.

The truth is, most entrepreneurs were NEVER taught how to set effective goals.

They were NEVER given the tools and frameworks to translate their vision into actionable, measurable steps.

But that ends today.

Because I'm about to introduce you to perhaps, the most powerful goal-setting system on the planet:

Objectives and Key Results (OKRs).

OKRs are the secret weapon that companies like Google, Amazon, and Intel have used to achieve explosive growth and market domination.

And now, you can use the same system to unlock your own business's full potential.

In fact, a recent Google trend analysis shows an astounding 11-fold increase in search volume for "OKR" over the last decade.

This is a clear indication of the growing interest and adoption of this game-changing framework.

But it's not just about popularity.

(Popularity doesn't pay bills. Cash does!)

The data shows that OKRs deliver real, measurable results:

  • 83% of surveyed companies agree that OKRs have had a positive impact on their organization, with nearly a third strongly agreeing.

  • Employees in companies using OKRs are more likely to understand the company vision (~72% vs ~50%) and strategy (60% vs 37%) compared to those without OKRs.

This is why I've made OKRs a core component of my TRANSCEND business accelerator program.

I've seen firsthand how this framework can help entrepreneurs gain clarity, focus, and unstoppable momentum towards their most ambitious revenue goals.

And in times of uncertainty, whether in politics or in business, strong leadership and clear direction are more critical than ever.

Just as the American people are yearning for a leader with vision and mental acuity...

Your team is looking to you to provide clarity and focus through well-defined objectives and key results.

You know yourself Entrepreneurs, when goals are murky and leadership is muddled, progress stalls and frustration mounts.

But when you use the power of OKRs to crystallize your priorities and galvanize your team...

You can cut through the noise and drive extraordinary results - no matter what chaos may be swirling around you.

Listen, while the political headlines may be dominated by concerns over the candidates' competence and coherence...

You have the power to chart a different course for your business.

By leveraging the clarity and accountability of OKRs, you can rise above and lead your team to victory in even the most challenging of times.

So, what exactly are OKRs?

Let me break it down for you:

Objectives are the high-level, qualitative goals you want to achieve in a given quarter.

They should be ambitious, inspiring, and aligned with your company's mission and vision.

Examples might include:

  • Launch a new product line that disrupts the industry

  • Expand into a new market and capture 20% market share

  • Improve customer satisfaction scores by 30%

Key Results are the quantitative, measurable milestones you need to hit to achieve your Objectives.

They should be specific, time-bound, and ambitious but realistic.

For each Objective, you'll typically have 3-5 Key Results.

For example:

  • Objective: Launch a new product line to add another revenue stream

    • Key Result 1: Conduct 50 customer interviews to validate product-market fit

    • Key Result 2: Develop MVP and beta test with 100 users

    • Key Result 3: Generate $100,000 in pre-sales revenue

The beauty of OKRs is that they provide a clear, focused roadmap for achieving your most important goals.

They help you prioritize your efforts, align your team, and track your progress along the way.

But here's the thing, Entrepreneurs:

Setting the wrong OKRs can be just as detrimental as not setting them at all!

In fact, it can be even worse.

If your OKRs are misaligned with your larger vision, you risk wasting time and resources on the wrong things.

If they're too vague or unrealistic, you risk demotivating your team and setting yourself up for failure.

And if they're not properly cascaded throughout your organization, you risk creating silos and confusion.

That's why it's so critical to get your OKRs right from the start.

And that's where I come in.

As a high-performance coach to entrepreneurs with a Master's Degree in Positive Organizational Psychology...

I've helped countless business owners craft OKRs that drive real, measurable results.

I've developed a proven framework leveraging OKR's for setting and executing on goals that are both ambitious and achievable.

And now, I want to share that framework with you in a special, one-on-one OKR coaching session.

Normally, my coaching sessions start at $2,500 for 90 minutes.

But because I know how important this time of year is for setting yourself up for success...

I'm offering a limited number of sessions at more than 50% off.

For just $999, you'll get 90 minutes of dedicated coaching time with me, where we'll work together to:

  1. Clarify your vision and priorities for the coming quarter and beyond

  2. Identify the key objectives and results that will drive your success

  3. Ensure your OKRs are properly aligned, cascaded, and measurable

  4. Develop an action plan for executing on your OKRs and tracking your progress

  5. Troubleshoot any potential roadblocks or challenges that could derail your efforts

You'll walk away from our session with a clear, focused roadmap for the quarter ahead, as well as the tools and confidence you need to achieve your most ambitious revenue goals.

And the best part?

You'll have the peace of mind that comes from knowing your OKRs are rock-solid and designed for success.

So, if you're ready to take your goal-setting to the next level and unlock the full power of OKRs in your business, then I urge you to take advantage of this special offer before it expires.

Click here to book your 90-minute OKR coaching session for just $999 (EXPIRES IN 7 DAYS) <

But I must warn you:

These discounted sessions are extremely limited, and they WILL sell out fast.

So, if you're serious about setting yourself up for success in the coming quarter, then you need to act now.

Don't let another quarter slip by without the clarity, focus, and accountability you need to achieve your boldest revenue goals.

Book your OKR coaching session today, and let's work together to make this your best quarter yet.

To your success,

Mark Dhamma, MA

High Performance Coach To Entrepreneurs

Unleashing Your Entrepreneurial Potential to Quantum Leap Your Revenue

CEO & Founder of Supercharged Entrepreneurs

BSc Sports Science & Physiology

MA Positive Organizational Psychology

Advanced NLP & Hypnotherapy Specialist


Over 80% of companies employing OKRs have dedicated OKR coaches or similar roles to manage the OKR process.

This demonstrates the immense value of having an expert guide you in implementing this powerful framework.

By booking your OKR coaching session with me, you're not just getting access to my proven strategies and techniques.

You're also getting the support and accountability you need to stay on track and achieve your goals, quarter after quarter.

So, don't wait another minute.

Book your discounted OKR coaching session today, and let's work together to take your business to new heights:

Yes, Mark! I'm ready to harness the power of OKRs and make this my most profitable quarter yet <

I can't wait to see what you achieve with this game-changing tool in your arsenal.


Want to learn/get better at BJJ with me and my black belt instructor?


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Mark Dhamma, MA

I Help Entrepreneurs 3X Their Revenue Without Burnout. ⚡️More Energy ⚡️More Focus ⚡️More Profits ❌ No Overwhelm ⚡️Past Clients: Sam Ovens, Jeremy Haynes, Tai Lopez & Over 137 more...

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